Built On Two Decades Of Trust In Global Seafood.
The story of Shiv Trading Company LLC is the story of one operator, one principle, and a relationship-led approach to the most demanding trade on earth.
"In seafood, your name is your collateral. Twenty years in, my name still walks through the door before I do."
Amar · FounderFrom One Broker's Word To A Global Trade Network.
Shiv Trading Company LLC was founded by Amar, a seafood industry veteran with over twenty years of frontline trade experience. Long before the company carried a name, the trust was already there. Buyers in three continents knew that when Amar quoted a grade, the container would land exactly as described. No shorts. No surprises.
That principle became the operating philosophy. Today, we are a premier seafood broker headquartered in Madison, Alabama, with a deep operational footprint in Gujarat, India. Two hubs. One commitment. We connect verified suppliers with serious global buyers, and we hold the line on quality at every link of the chain.
We specialize in premium frozen seafood: Silver Pomfret, Chinese Pomfret, Black Pomfret, Ribbonfish, Tuna, Whole Squid, Cleaned Squid, Rings and Tentacles, and Cut Squids. Every shipment is HACCP and FDA compliant. Every buyer gets a single point of contact who actually knows the product.
Three Things We Will Not Compromise On.
Every decision in our trade lanes is filtered through the same three principles. They have not changed in twenty years and will not change tomorrow.
Our Mission
To be the most trusted bridge between premium seafood suppliers and global wholesale buyers. To make container-level trade feel as personal as a direct supplier relationship.
Our Vision
A seafood trade where every buyer knows their supplier, every shipment passes inspection, and every promise lands on schedule. We are building that trade, one container at a time.
Our Principle
Trust is not a marketing word. It is the only currency that survives across borders, languages, and cold chains. We earn it shipment by shipment, and we never spend it on shortcuts.
Four Standards. Every Container. Every Time.
The seafood industry runs on perishables and paperwork. One slip on either and a buyer-supplier relationship ends. Our values exist to make sure neither slips.
Talk To UsQuality At Source
We inspect at the plant, not just at the port. Grading meets our internal standard before it leaves the freezer.
Compliance As Default
HACCP, FDA, country-specific licenses. All current. All audit-ready. All shared on request.
Transparent Pricing
Direct broker quotes with no hidden margins. Container-level economics shared up front.
One Point Of Contact
You speak to one person who knows your product, your port and your timeline. Not a call center.
Twenty Years. Five Milestones.
Compressed history of how Shiv Trading Company became a name buyers recommend by default.
2003
Foundations Laid
Amar enters the seafood trade as an independent broker, building first-party relationships with processing plants in Gujarat and Maharashtra.
2010
Global Trade Lanes
First container shipments to the Middle East and Southeast Asia. Repeat orders confirm the model. Trust scales faster than capacity.
2018
USA Hub Established
Shiv Trading Company LLC formally registered in Madison, Alabama. FDA registration secured. American buyers gain a domestic point of contact.
2021
Full Compliance Stack
HACCP certification across all sourcing partners. Country-specific export licenses formalised. Cold chain SOPs documented and audited.
2026
Scaling The Network
Operating across three continents with 25+ destination markets. New trade lanes opening across Europe and East Asia. Same standards. Bigger map.
Two Locations. One Operating Standard.
USA compliance proximity. Indian source proximity. One contract, one team, no handoff confusion.
Madison, Alabama
Compliance · Sales · Buyer RelationsOur American hub handles FDA-aligned documentation, North American buyer relationships, and the contractual side of every shipment landing in US ports.
Gujarat, India
Sourcing · Quality Control · LogisticsOur Indian operations sit close to source. Plant-side inspection, cold chain coordination, freight forwarding and export documentation are all run from here.
Two Decades In. Open For Your First Inquiry.
Whether your container needs to land in Long Beach or Jebel Ali, we are one conversation away.